You will be surprised at the number of times you could’ve said no and reaped rewards.

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Image by Kevin Phillips from Pixabay

As human beings, we have unique personalities through which we are identified.

The two most powerful letters in the English vocabulary or the most powerful word in the English vocabulary. NO.

If you are an entrepreneur, we have this habit of seeing opportunity in every request or inquiry that comes our way.

It is only natural, considering that, we need the money, need to pay the bills, the staff, etc.

However, oftentimes those requests tend to stand in the way of the end goal.


We did the math on how much a bad customer retention strategy can cost a business, and the amount is huge!

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Image by mohamed Hassan from Pixabay

For every business, sales are what ultimately drive it. That is really the point of existing.

The general thought process usually is in the numbers. The more clients we acquire, the faster we grow.

Here is where it gets tricky, especially for new businesses, because in trying to acquire that many clients, they oftentimes fail to offer the service a customer expects when they buy from you.

A shocking statistic has emerged from some studies conducted over the years, revealing something crazy.

If we go way back to 1997, there was a report by the American Society for Quality Control, which found the following:

The customer was turned away by the indifferent attitude of company employees (68 percent)

The customer was dissatisfied…


Boxing made me realize something awesome about entrepreneurship and about myself as an entrepreneur.

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I think the best analogy that one could associate with work, would be that of sport.

As a boxing fan, I have always been fascinated by the sport. I used to be glued to the TV if there was a big fight. I grew up watching Mike Tyson and Lennox Lewis dominating the world with their skill and aggression.

That fascination led me to try it out at spaced out intervals in life.

My first stint with the sport.

When I was a kid, still in…


As a total believer in our ability to manifest what we want, here is how I have come to understand the concept after 10 years of experimenting with it.

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We all have come across “the secret” by Rhonda Byrne at some point in our lives. When it launched it took the world by storm, advocating how one can transform their life simply by thinking good things.

It emphasized that if you were to visualize and hold something in your mind clearly enough it would become a reality for you.

At the time I first came across the book I was…


We lost, cried, fought-back, and rediscovered.

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Image by Gerd Altmann from Pixabay

This past year has been a strange one, to say the least.

We were brought to a stand-still, by an unseen force. Something which we did not believe could ever happen had been cast upon us, and we were forced to retreat to the security of our own cocoons.

I could’ve said homes, and not cocoons, but the reason I said cocoons is because, for most of us, 2020 was a year that made us rediscover ourselves from a very primitive perspective.

We lost many people, we cried because we were helpless and eventually…


You will be surprised.

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Image by S. Hermann & F. Richter from Pixabay

When we think of large brands, we get awestruck.

It is such an awesome feeling to have your brand known to EVERYONE.

As entrepreneurs, we have all at some point aspired to become like the Googles and the Facebooks of the world.

These are just examples; within each industry, we all have our own version of a Google or Facebook.

The point I am trying to illustrate is that we aspire to be as big a brand as these, but very often, we miss out on the simplest things they do to stay relevant.

These simple…


Here is how a customer goes from not knowing anything about your brand to actively promoting it.

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Image by Arek Socha from Pixabay

A digital marketing strategy can draw a parallel to how romance occurs between humans.

A brand needs to build an intimacy with the customer in order to have the customer rapidly move from not knowing anything about a brand to proactively promoting it.

Many studies have been conducted to study how intimacy between animals works. It turns out, emotions of belonging and trust are the strongest factors in helping someone develop an affinity towards a brand.

This has a huge impact on understanding how the consumer psyche works and what kind of impact the right strategy can create on actions…


After 14 years of interacting with many people on a regular basis, I can safely conclude these are the character sketches that can be very detrimental for your business and your mindset.

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Image by Lukascz Bylka from Pixabay

Whether you are working at a job or building your own company, we interact with people on a day to day basis. Many of these interactions are a one-off, some are relationships that last the length of a project and some of these relationships include the people we surround ourselves with on a day-to-day basis.

The most important part of being successful at anything is who you choose to surround yourself with. When trying to achieve something, these people can single-handedly make you or break you.

As Warren Buffet once said, “Show me your friends and I will tell you…


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Image by Alexandr Ivanov from Pixabay

This saying by Wayne Dyer does not hold more true when you are in that introspective phase in your life.

This year has been tough on all of us, with the pandemic, the constant concern and loss that we feel for our loved ones and the general hysteria surrounding the idea of what the future holds.

However, this year has probably also been a year of awakening for many of us. We have finally been made to slow down from our busy lives and actually sit and think.

We have closely been able to analyze our hopes, our dreams, our…


You will start to notice things about yourself that you never knew existed.

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Image by Gerd Altman from Pixabay

(This post is also fully available on our site https://social-ice.in along with many others, hope you enjoy reading.)

Mental Health has a big role to play in where and how we end up in life and it falls upon us to take care of our mental health. The goal is to keep moving forward, with everything we do.

As individuals, all of us at some point in our life find ourselves in situations that make us question the things around us.

For many of us, it is…

Adnan Morbiwala

I am a Writer and Content Creator along with being a digital growth strategist and event entrepreneur on the side. https://www.linkedin.com/in/irfanmorbiwala

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