Something so simple yet something so ignored. — Was speaking to a mentor of mine recently. I am part of the event management industry in India. It is an industry that is so packed with competition, that expertise takes a backseat, and pricing dominates the market. It is difficult to close business and there are multiple agencies that…

Here is how a new brand can win. — Was speaking to a friend recently who told me about a very interesting seminar he had the liberty to be a part of. There was a time in World War II when it seemed likely the allies did not stand a chance. The Wehrmacht, Luftwaffe, and Kriegsmarine were reigning supreme…

Being in the right place at the right time is more intentional than you think. — The mysterious concept of luck has always intrigued me. It is mysterious because the general idea about luck is that it happens to change your life in an instant, and it is considered as something that just happens. Whether it is good or bad does not matter. A person winning…

From high-pitched conversation to a breakthrough Idea. Here is my experience with a client. — When sitting (at a distance of 6ft ) with a very senior client of mine, the conversation was veering towards how the landscape has changed and what used to work doesn’t anymore. To give you some perspective, this is someone who has spent 25 years in F & B and…

This is the reason 90% of ideas do not come to fruition. Every journey in entrepreneurship starts off with an idea. Actually everything man-made around you right now was first just an idea. The people who built great things dwelled upon it and dwelled upon it and worked on it…

It’s so overt, that it’s covert. So I might be wrong with this, but even if I am this is something that can definitely change the game as far as payment recovery is concerned or it did at least for me. A brief background. My phone bill payment is no…

A lesson to be learned from Gurus and Success Entrepreneurs. While growing up, we all heard the story about the tortoise and hare. They have a race and the hare by nature bursts forward leaving the tortoise behind. The tortoise on the other hand is moving at its own pace…

So let us for a moment take stock of the world we are living in and in a lot of ways have gotten used to. We now purchase online more than we ever thought we would We have some behemoth e-commerce aggregators and social media websites that offer tremendous opportunities…