Published in An Idea (by Ingenious Piece)·Aug 3Entrepreneurs ! - Here’s Why pushing yourself into a corner can be a good thing!It is then that you realize you need to give up or come out swinging. It was my last year in college and was stuck in the conundrum of what I should be doing once I get out, where I should go to pursue my MBA, what industry I should…Motivation5 min read
Published in Long-Term Perspective·Jul 315 Signs You Are Moving Forward In LifeYou will start to notice things about yourself that you never knew existed. Image source: Pixabay Mental Health has a big role to play in where and how we end up in life and it falls upon us to take care of our mental health. …Motivation4 min read
Published in Long-Term Perspective·Jul 26Things Big Brands do that Small business Don’tYou will be surprised. Image by S. Hermann & F. Richter from Pixabay When we think of large brands, we get awestruck. It is such an awesome feeling to have your brand known to EVERYONE. As entrepreneurs, we have all at some point aspired to become like the Googles and…Brand Strategy4 min read
Published in An Idea (by Ingenious Piece)·Jul 26Romancing The Customer — A Digital Marketing Strategy that worksHere is how a customer goes from not knowing anything about your brand to actively promoting it. Image by Arek Socha from Pixabay A digital marketing strategy can draw a parallel to how romance occurs between humans. A brand needs to build an intimacy with the customer in order to have the customer rapidly move from not knowing anything about a brand to proactively promoting it. Many…Strategy6 min read
Published in Long-Term Perspective·May 31My Inactive Business Partner Helped Me Re-Learn a Valuable LessonWe almost always don’t seek help where we should. — When I started Ting Tong Marketing, I started it with the intention of teaming up my events business Pegasus Events, with an added consulting service. It started as a partnership with an ex-colleague of mine that had to leave for personal reasons. The way partnership businesses work, is that in…Business5 min read
May 18Here is what taking a beating taught me about myself and society in general.It’s been a week of firsts. Caution: Might have triggers and be disturbing to a few. So, on my way back from a friend’s place this Sunday night, around 11.30, something that has not happened in 36 years of living in Mumbai happened to me. Here is how it played…Life4 min read
Published in Long-Term Perspective·Apr 21Take So Much Action That It is Impossible to FailSomething so simple yet something so ignored. — Was speaking to a mentor of mine recently. I am part of the event management industry in India. It is an industry that is so packed with competition, that expertise takes a backseat, and pricing dominates the market. It is difficult to close business and there are multiple agencies that…Business2 min read
Published in Long-Term Perspective·Jan 27The Link Between Normandy and EntrepreneurshipHere is how a new brand can win. — Was speaking to a friend recently who told me about a very interesting seminar he had the liberty to be a part of. There was a time in World War II when it seemed likely the allies did not stand a chance. The Wehrmacht, Luftwaffe, and Kriegsmarine were reigning supreme…Brand Strategy2 min read
Published in Long-Term Perspective·Jan 22Luck Happens When You Make Yourself Available to What You are Looking forBeing in the right place at the right time is more intentional than you think. — The mysterious concept of luck has always intrigued me. It is mysterious because the general idea about luck is that it happens to change your life in an instant, and it is considered as something that just happens. Whether it is good or bad does not matter. A person winning…Luck3 min read
Published in Long-Term Perspective·Jan 20Ice-Cream Solves EverythingFrom high-pitched conversation to a breakthrough Idea. Here is my experience with a client. — When sitting (at a distance of 6ft ) with a very senior client of mine, the conversation was veering towards how the landscape has changed and what used to work doesn’t anymore. To give you some perspective, this is someone who has spent 25 years in F & B and…Digital Marketing3 min read
